Decision Science Services
CONSULTING
We use qualitative and quantitative research to help you clarify your direction and make data-informed decisions.
TRAINING
We teach your team & help you adopt change. You get expertise, training, and mentorship. We teach you to fish.
CRO, Research & Experimentation, Optimization, Personalization, UX Research—none of these words fully encapsulate what businesses are trying to do when they hire consultants to help them make decisions to improve customer experiences, product features, or business outcomes.
Decision Sciences is the right term for our work. We use the scientific method—with decision-making as the primary unit of analysis—to help brands understand the data and make better decisions at every digital touchpoint through consulting and training.
We teach you to fish and make your teams better!
“In my 15+ years experience on web teams, where I've worked with and managed external consultants in organizations large and small, spanning both for-profit and non-profit sectors, Kelly Wortham stands out as a transformational force. Her expertise in research and experimentation, and her ability to simplify complexity, empower teams and it’s amazing to witness. Kelly's commitment to fostering inclusive learning communities and her skill in tailoring solutions for her clients with empathy, make her an invaluable partner for success, especially in challenging organizational landscapes. Her unwavering dedication to driving progress and supporting her colleagues in the field, combined with her thoughtful approach to process, is truly extraordinary.”
“Kelly’s depth of experience, depth of knowledge, and passion for optimization and experimentation are unparalleled. Time and again, I’ve watched her assess where an organization is with its optimization program, chart a pragmatic path forward, and then lead the execution of that plan, always with an eye to growing the expertise within the organization through a combination of training and mentoring.”