Decision Science Consulting Services
Our world-class decision science consulting services help you clarify your direction and make clear, data-informed decisions.
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Before we can help you move forward, let us help you understand your program’s current state and identify where the highest priority needs are for your focus: Skills development? Technology? Process? Or maybe Culture?
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Whatever type of research you need, Forward Digital has you covered from Usability to Customer to Market research.
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Whether we’re applying Nielsen Norman, Hick’s Law, Occam’s Razor, or the Doherty Threshold to evaluate your site, there are minimum practices by which all sites should abide for legibility and accessibility.
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Comparative Analysis is a way of evaluating your site through the eyes of your customers as compared against not just your competitors, but also all other digital touchpoints. This is important because your customers have their expectations set not only by your industry but also by every digital experience.
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Exactly as it sounds, Strategic Consulting provides you with advice and strategic support right when you need it on topics ranging from right practice to experimentation design and vendor selection. We’re here to help.
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Whether you need help building, evaluating, or upgrading an existing program, process or organizational design - we can meet you where you are and take you to the next level.
Also see our Decision Science Training Services.
“Consultants nearly always understand their stuff, but they often don’t understand your stuff. They’re too interested in selling a cookie-cutter version of what worked before (and costs the least to deliver) to listen carefully and adapt what they know to your specific problems. And yes, Kelly knows her stuff – testing and experimentation – as well as anyone in the world. I think that’s why people are passionate about her work for them. It’s not just “good” work, it’s work thoughtfully crafted around the needs they expressed.”
“In my roles leading a behavioral science team, and now as Principal for Experimentation and Optimization in an eCommerce company, I have been wary of external consultants. They are all too often looking to minimize the amount of work they do by applying cookie-cutter approaches and charging extra for everything they can. Kelly has been miles above the rest, incredibly generous with her time and expertise, and genuinely trying to help us do better rather than just check the boxes.”