Forward Testimonials
Former Consulting & Training Client Perspective
“In my 15+ years experience on web teams, where I've worked with and managed external consultants in organizations large and small, spanning both for-profit and non-profit sectors, Kelly Wortham stands out as a transformational force. Her expertise in research and experimentation, and her ability to simplify complexity, empower teams and it’s amazing to witness. Kelly's commitment to fostering inclusive learning communities and her skill in tailoring solutions for her clients with empathy, make her an invaluable partner for success, especially in challenging organizational landscapes. Her unwavering dedication to driving progress and supporting her colleagues in the field, combined with her thoughtful approach to process, is truly extraordinary.”
Industry Leader Perspective
“Kelly Wortham has helped hundreds, maybe even thousands of professionals to use experimentation effectively at their organizations. From how to develop great hypotheses, to using technology effectively to test them, to interpreting statistics appropriately, Kelly has been the catalyst for enablement. She’s a seasoned subject matter expert, a born educator & facilitator, and a proven strategist. You won’t find a better one.”
Industry Leader Perspective
“Kelly’s depth of experience, depth of knowledge, and passion for optimization and experimentation are unparalleled. Time and again, I’ve watched her assess where an organization is with its optimization program, chart a pragmatic path forward, and then lead the execution of that plan, always with an eye to growing the expertise within the organization through a combination of training and mentoring.”
Industry Leader Perspective
“Kelly is able to blend her super smarts and deep experience with tremendous empathy, ensuring that she will first walk and then run with you as you grow in your success.”
Former Consulting & Training Client Perspective
“I don't think Kelly's impact on our program (or my own professional development) can be overstated: I'm certain her engagement zoomed us forward years, in a matter of months. It was an incredibly beneficial exposure to all manner of institutional knowledge, ranging from programmatic to strategic technique, but perhaps most impressive was her workshop construct. Kelly has codified an approach to developing an approach to surfacing - and solving - real business problems with experimentation. It's next-level stuff.”
Industry Leader Perspective
“I think if you need someone that can coach you and support you into taking a new leadership role in Experimentation and CRO, Kelly is your go to person. She has built a community of professionals that thrive on intellectual and practical conversations about statistics, a/b testing caveats, best practices and besides that her experience as an experimentation leader can equip you with the right tools to be successful in your new endeavours. Thank you so much Kelly for your support when I needed it!”
Industry Leader Perspective
“Consultants nearly always understand THEIR stuff, but they often don’t understand YOUR stuff. They’re too interested in selling a cookie-cutter version of what worked before (and costs the least to deliver) to listen carefully and adapt what they know to your specific problems. And yes, Kelly knows her stuff – testing and experimentation – as well as anyone in the world. She’s also a careful listener with enormous curiosity about real-world applications and a genuine interest in the work she’s doing and the people she’s working for. I think that’s why people are passionate about her work for them. It’s not just “good” work, it’s work thoughtfully crafted around the needs they expressed.”
— GARY ANGEL
Former Training Client Perspective
“One of Kelly's outstanding qualities is her exceptional ability to use analogies and real-world examples to simplify complex ideas and help ensure learners truly understand and can apply what is being taught. I have personally witnessed how her skill in breaking down intricate concepts into relatable terms has significantly contributed to the success and growth of our learners. Her talent for making technical subjects accessible and understandable is truly remarkable. Kelly's passion for teaching and her commitment to providing learners with a comprehensive learning experience shine through in every aspect of her work. Her ability to explain complex ideas using relatable examples, dedication to mentorship, and implementation of engaging activities have undoubtedly made a profound impact on our learners' educational journeys.”
Industry Leader Perspective
“I’m a tenured Associate Professor at Drexel University’s LeBow College of Business, where I also serve as Associate Dean for Research. I came to know Kelly through her work as the creator of the Test & Learn Community (TLC). Kelly learned about my research on A/B testing and Bayesian stats and invited me to be a speaker for the TLC. Kelly built this community of working marketing practitioners from dozens of companies who wanted to share experience and develop skills around A/B testing. I believe the real secret to success is Kelly’s energetic, inviting, and inclusive personality. She is smart, knowledgeable of current industry practices, and curious about research. Most importantly, she has the inclination and talent to build community among learners.”
Former Consulting Client Perspective
“In my roles leading a behavioral science team, and now as Principal for Experimentation and Optimization in an eCommerce company, I have been wary of external consultants. They are all too often looking to minimize the amount of work they do by applying cookie-cutter approaches and charging extra for everything they can. Kelly has been miles above the rest, incredibly generous with her time and expertise, and genuinely trying to help us do better rather than just check the boxes.”