We believe:
When your business does better, you can do better things.
Our Guiding Principles
Teaching
And what we learn, we must pass on through teaching. We teach as a profession and a practice through our regular client engagements and within our communities. Teaching is another form of generosity.
People
Centered at the heart of everything we do is people—our people, the people we serve, and the people our clients serve. We apply a radically people-centric point of view in all of our decision-making.
Learning
Within the rapidly changing pace of commerce—generative AI, the privacy landscape, the sunset of important platforms, etc.—it's important that we are always learning and innovating.
Giving
Not all community fabric businesses and nonprofits can afford our services, but like the suspended coffee movement, we want to generate generosity. So we built giving into our business model.
About our founder
Kelly is the founder and moderator of the Test & Learn Community (TLC), a growing community of more than 1,000 experimentation industry practitioners and experts who chat regularly about hot topics in the digital analytics, research, and experimentation space.
She recently founded Forward Digital, a customer experience (CX) research and decision science consulting firm that specializes in providing training and consulting for her clients who have the opportunity to Pay It Forward for nonprofit and community fabric business clients who otherwise couldn't afford those services.
Kelly is an expert in CX research and experimentation with 25 years in digital and offline testing, analytics, training, and decision science with more than a dozen years in consulting and another 15 years client side helping the world’s largest brands, as well as start-ups, build, grow, and improve programs, processes, and experimentation cultures. When she's not working with her clients, you'll find her teaching workshops at industry conferences around the globe or hosting conversations on the TLC.
Please, can I hire Kelly? Also, she looks fun! Does she teach at conferences?
(Yep! Shucks. And you bet!)
About our art
We support community fabric businesses, including artists. Art currently featured on our site is from Andie Botrell at Designing Indie, a woman-owned LGBTQAI+ creative design firm in Springfield, Mo.