Results Analysis Template: Binomial & Continuous Metrics

Analysis template for analyzing results for your A/B tests. Use for binomial or continuous metrics* such as revenue. Allows customization of visuals with your screenshots and hypothesis statement.

Special thanks to Merritt Aho for creating and updating this analysis template.

This template supports the analysis of Binomial and Continous A/B tests. And if you absolutely must do so - the template also supports running with scissors by helping you to calculate revenue projections. We also provide the caution to go along with the running with scissors and I’m here to argue strongly against it. Remember, at the end of the day, you are running a test to make a decision - not to calculate the financial impact of that decision. But if you would like to use this tool to understand the relative size of one test over another to help prioritize your backlog… I cannot stop you and this tool is better than many. Please reach out if you have any questions. We’re here to answer them and happy to help.